Alicia Soulier embodies what it means to be an entrepreneur. Describing her as a risk-taker, visionary and passionate leader does not do justice to the hard work and heart she puts into her ventures. With 13 years in the salon industry under her belt, Alicia has built and run a multi-award-winning salon, 4X winner of Saskatchewan and Saskatchewan/Manitoba hairstylist of the year with the Contessa and Mirror Awards, Finalist for New business Venture, Customer Service, and Entrepreneur of the Year SABEX awards. Now, Alicia has added the title of “tech founder” to her name with the creation of her new advanced hair salon-back bar solutions software, SalonScale Technology Inc. Most recently, in the spring of 2019, Alicia was the proud recipient of the full $15K cash prize from the Co.Launch finale. Today, SalonScale is one of the provinces’ fastest-growing tech companies with sales globally. Using her current platform, and the success of SalonScale, Alicia intends to disrupt the hair salon supply chain, and ultimately create a healthier economic ecosystem in the hair industry.