Guest post by Pam Marriott, Marketing Manager of Digital Platforms, Directwest. So you’ve built a website, set up your Google Analytics account, and left it alone for a couple of years. Whether your marketing strategy has changed, your design is outdated, or it’s just not generating results, industry experts tend to agree that websites […]
Guest post by Janet Lee, President at The Story Co. We have all heard that our brains now have the attention span of a goldfish – exactly 6 seconds. Which is down considerably from 100 years ago when our attention span was closer to 20 minutes. And you have to wonder how short 6 seconds […]
Guest post by Tanya Lung, Partner at Dyad Solutions. Does your business need an IT plan? The answer is yes if your business relies on having a functioning website or the ability to share information and files with colleagues and customers. There are a few different types of IT plans out there – but as […]
Guest post by Tara Wilkins, Director of Marketing and Sales at Camp Tech When it comes to social media, do you feel like you’re treading water and going nowhere? Welcome to the club. Most small businesses feel this way at some point. Social media is a noisy place and it’s hard to know if what you’re […]
Guest post by Tara Wilkins, Director of Marketing and Sales at Camp Tech One of the benefits of social media is that it levels the playing field for small businesses. Whether you’re a team of 2 or a team of 100, every social media account is equal, at least at the beginning. Out of all […]
People visit your website to find your content. As much as a beautiful design helps improve your image, the content is the most important part of a site. Plus, great content boosts SEO so that you can rank higher in search results. Help your audience find your page and get what they want by following […]
If a critical team member were incapacitated tomorrow, could your digital ecosystem still function? What if your digital marketing agency were to fold? Your website and online presence should be prepared for emergencies. Here’s what you need to know to create resiliency that can help you weather any storm. Check Your Content Management System Does […]
