This session will introduce you to trademarks, patents, trade secrets, plant breeders’ rights, industrial designs, and copyright, and explain how protecting intangible assets through formal IP rights can give you an advantage over the competition, and identify potential partners. You’ll also learn common pitfalls and costly mistakes to avoid, how to develop an IP Strategy specific to your business plans, and budget, and CIPO’s free learning tools and resources for startups and SMEs.
Presented by: Marnie Fyten, IP Advisor, Canadian Intellectual Property Office (CIPO)
Marnie Fyten is an Intellectual Property Advisor for the Prairie and Northern Region, with the Canadian Intellectual Property Office (CIPO), an Agency of Innovation, Science and Economic Development Canada (ISED). She is responsible for delivering CIPO’s IP awareness programs, tools and learning resources, and providing unbiased guidance to startups and SMEs, as they maximize return on their investments in innovation and IP.
Marnie has a Bachelor of Science in Biology (B. Sc.), a Master of Business Administration (MBA), and has lived and worked in Edmonton, Saskatoon, Yellowknife, and Ottawa. She has broad public service experience with three levels of government, two federal central agencies and several front-line departments in policy development and program design and delivery, risk management, and oversight.