The number one starting point for any business small or large should be a business plan.
This 3-hour beginner’s workshop will show you how to build the perfect business plan, and teach you the need-to-knows of marketing, research, and financials. If you are an aspiring entrepreneur with a specific business idea, or if you have been operating your business for a few years but have not yet written a business plan, this workshop is for you!
At the end of this workshop, you will be able to:
- Identify the components of a good business plan that will help you move forward with confidence
- Use the tools available to conduct informative market research
- Explain why a business plan is important
Presented by: Lori Jestin-Knaus, MBA
Manager of Programs, WESK
Lori is WESK’s Programs Manager and Business Advisor, and is focused on empowering women entrepreneurs to achieve their business goals through advisory services and WESK programs. She supports entrepreneurial clients in all aspects of business including business planning development, market research, financial analysis, human resources, and operations. Lori is a former business owner and her background also includes IT, gaming, telecommunications and event management. Lori holds a Master of Business Administration with a specialization in Community Economic Development from Cape Breton University and a Bachelor of Arts and Science in Anthropology from the University of Saskatchewan.