Experience: Strategies & Technologies in the Digital World

Are you ready for the EXPERIENCE?

EXPERIENCE, presented by Conexus Credit Union, is WESK’s new and improved Small Business Conference, focused on providing you with the latest knowledge in an ACTION-PACKED day of learning! Our theme “Strategies and Technologies in the Digital World” is specifically designed to give you the opportunity to engage in the latest practices in digital marketing, social media, content, user experience & design, advertising, SEO and more!

Seven Exciting Workshops.

Facilitated by experts from our community.

One Powerful Keynote.

Delivered by a headlining business mogul & entrepreneur.

One Stimulating Panel Discussion.

Featuring our engaging workshop facilitators.

8:30am: Registration

Hit up our registration table to grab your name-tag, then grab a coffee and get ready to kickoff EXPERIENCE 2019!

9:00am: Morning Kickoff: The Art & Science of Marketing 

Presented by Ryan Townend, CEO of William Joseph Communications. The Art of Marketing Science seminar provides a clear understanding of how to develop and implement a marketing plan. Areas of discussion include research, strategic planning, brand development, tactical implementation and the importance of measurement. Join Ryan Townend, CEO of William Joseph, for an informative and innovative session.

Read more about Ryan here.

10:15am: Digital Marketing – Round 1 

The choice is yours – Pick 1 of 3 topics and prepare to gain some serious digital marketing knowledge. 

11:00am: Refuel & Recharge Coffee Break

11:15am: Digital Marketing – Round 2

Get ready for round 2! Select your next topic and and settle in for another engaging workshop!

12:15pm: Lunch

Grab some lunch, chat with fellow attendees, and prepare for a powerful keynote presentation.

12:45pm: Keynote Presentation & Meet and Greet with Manjit Minhas

Delivered by Manjit Minhas, entrepreneur and judge on CBC’s Dragons’ Den. Manjit runs a $155 million brewery – the 10th largest worldwide – that she helped build from scratch. Her unprecedented success demolished stereotypes surprised her competitors, and cleared a path for entrepreneurs of every age and gender. Manjit has been able to do what few ever thought posible – break into the notoriously competitive and notoriously male-dominated beer and spirits industry. She’s been profiled in Maclean’s, The Globe and Mail, and on The National, and was recently named one of Canada’s Top 40 Under 40, a distinction honouring outstanding Canadian Leaders. Read more about Manjit Minhas here.

2:45pm: SPARK Facilitator Forum 

Prepare to bring it all together as our four workshop facilitators sit down and discuss the latest issues in digital marketing!

The choice is yours – pick your favourite! Once we finalize our exciting topics, you’ll receive an email from us where you can submit your workshop preference.

Topic 1: Looking at a Brand as an EcoSystem

Presented by Frank Collins, CEO & Creative Strategist at Danger Dynamite. A brand isn’t just a logo and a name, it’s an intricate web of components ranging from internal culture to public facing marketing components. Lets look at how the digital assets of a brand work together to create what we call Digital Presence, this includes visual media, brand story, social media, search, listings and of course websites.  Each of these elements of digital marketing not only compliment one another, but also influence the effectiveness of each other and work to establish a brand’s digital presence in their respective marketplace.

Read more about Frank here.

Topic 2: Understanding and Shaping your Customer Journey

Presented by Jacqueline Cook, CSO at Vendasta. Experiences are more important than products now. In fact, experiences are products.” What is a Customer Journey, what does your business’ look like, and how is it being shaped by online marketing? In this workshop, Jacqueline will take attendees through a hands-on journey-mapping session so that they may better understand how simple data points and customer interactions can play an important role in improving the customer experience. Read more about Jacqueline here.

Topic 3: Check back soon!

Presented by Kelly Doody, Founder and CEO of The Social School.

Kelly is a journalist-turned-digital marketer. In addition to leading The Social School digital marketing academy, she is the co-founder of Press + Post – one of Canada’s foremost modern marketing agencies. Nothing makes Kelly happier than assisting organizations big and small in becoming the masters of their online domain, and connecting the top digital trends and tools with the entrepreneurs and innovators who need them most.

The choice is yours – pick your favourite! Once we finalize our exciting topics, you’ll receive an email from us where you can submit your workshop preference.

Topic 1: Branding and SEO, a co dependent relationship!

Presented by Lauren Knox, Master of Marketing, Agency Ally.

So you invested in a brand, sat back and watched the profits flood in right? Or maybe you run a successful business based on word of mouth and now want to grow. You just invest in good seo right?

Businesses get stuck on what to do next once they’ve hit a pillar in their business relationship. And sometimes they aren’t faced with the best advice from industry leaders. Everyones and expert and theres an agency ready to sell you whatever services they offer – not what’s best for your growth.

Knowledge is power, businesses need nurturing. Learn whats right for your business.

Read more about Lauren here.

Topic 2: Check back soon!

Presented by Kelly Doody, Founder and CEO of The Social School.

Kelly is a journalist-turned-digital marketer. In addition to leading The Social School digital marketing academy, she is the co-founder of Press + Post – one of Canada’s foremost modern marketing agencies. Nothing makes Kelly happier than assisting organizations big and small in becoming the masters of their online domain, and connecting the top digital trends and tools with the entrepreneurs and innovators who need them most.

Topic 3: Check back soon!

Presented by someone FUN from Territorial

Do you want in??

Buy your ticket early for some serious savings!! Our Level 1 Ticket comes with a BONUS PERK – receive a front of the line pass  to the Meet & Greet with Manjit Minhas!

*Note: All tickets in Levels 2,3, and 4 include the same perks. The earlier you buy, the cheaper the ticket!

*Are you a WESK member? Remember to log in to receive an additional 25% discount!

Tickets

37 available
Level 2 (Experience)$130.00

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