Experience: Strategies & Technologies in the Digital World

Are you ready for the EXPERIENCE?

EXPERIENCE, presented by Conexus Credit Union, is WESK’s new and improved Small Business Conference, focused on providing you with the latest knowledge in an ACTION-PACKED day of learning! Our theme “Strategies and Technologies in the Digital World” is specifically designed to give you the opportunity to engage in the latest practices in digital marketing, social media, content, user experience & design, advertising, SEO and more!

Seven Exciting Workshops.

Facilitated by experts from our community.

One Powerful Keynote.

Delivered by a headlining business mogul & entrepreneur.

One Stimulating Panel Discussion.

Featuring our engaging workshop facilitators.

8:30am: Registration

Hit up our registration table to grab your name-tag, then grab a coffee and get ready to kickoff EXPERIENCE 2019!

9:00am: Morning Kickoff: The Art & Science of Marketing

Presented by Ryan Townend, CEO of William Joseph Communications. The Art of Marketing Science seminar provides a clear understanding of how to develop and implement a marketing plan. Areas of discussion include research, strategic planning, brand development, tactical implementation and the importance of measurement. Join Ryan Townend, CEO of William Joseph, for an informative and innovative session.

Read more about Ryan here.

10:15am: Digital Marketing – Round 1

The choice is yours – Pick 1 of 3 topics and prepare to gain some serious digital marketing knowledge. 

Topic 1: Looking at a Brand as an EcoSystem
Presented by Frank Collins, CEO & Creative Strategist at Danger Dynamite.

Topic 2: Understanding and Shaping your Customer Journey
Presented by Jacqueline Cook, CSO at Vendasta.

Topic 3: Email Marketing Must-Do’s!
Presented by Kelly Doody, Founder and CEO of The Social School.

See the full topic description here.

11:00am: Refuel & Recharge Coffee Break

11:15am: Digital Marketing – Round 2

Get ready for round 2! Select your next topic and settle in for another engaging workshop!

Topic 1: Branding and SEO, a co-dependent relationship!
Presented by Lauren Knox, Master of Marketing, Agency Ally.

Topic 2: Social & Digital Marketing Strategy!
Presented by Kelly Doody, Founder and CEO of The Social School.

Topic 3: Creating Apps – how to not get lost in the underwear section when looking for long pants!
Presented by Colleen Patterson, Product Owner at Territorial

See the full topic description here.

12:15pm: Lunch

Grab some lunch, chat with fellow attendees, and prepare for a powerful keynote presentation.

12:45pm: Keynote Presentation & Meet and Greet with Manjit Minhas

Delivered by Manjit Minhas, entrepreneur and judge on CBC’s Dragons’ Den. Manjit runs a $155 million brewery – the 10th largest worldwide – that she helped build from scratch. Her unprecedented success demolished stereotypes surprised her competitors and cleared a path for entrepreneurs of every age and gender. Manjit has been able to do what few ever thought possible – break into the notoriously competitive and notoriously male-dominated beer and spirits industry. She’s been profiled in Maclean’s, The Globe and Mail, and on The National, and was recently named one of Canada’s Top 40 Under 40, a distinction honouring outstanding Canadian Leaders. Read more about Manjit Minhas here.

2:45pm: SPARK Facilitator Forum 

Prepare to bring it all together as our four workshop facilitators sit down and discuss the latest issues in digital marketing!



Do you want in??

*Are you a WESK member? Remember to log in to receive an additional 25% discount!

Cancellation Policy

*If written cancellation is received from the delegate at least seven (7) days prior to the date of the conference, a 50% refund will be given after the completion of the conference.  Within seven (7) days of the event no refunds will be given, however, substitute delegates will be accepted. Non-attendance does not constitute cancellation.


Unlimited available
Level 4 (Experience)$170.00Level 4 (Experience)

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