Improve your Brand with Content Marketing
Strengthen your brand by mastering the creation and distribution of content that genuinely helps your customers. Understand how the delivery of your content impacts your brand. Lay the groundwork for your 2019 strategy and goals. Learn:
- What content marketing is and how it affects your brand
- How to develop content with growth in mind
- Best practices for strategy development, resources and execution
- How to measure the effectiveness of your content and your brand position
Improve your Brand with Content Marketing is a session belonging to the Business Growth Tools 2019 series, that is provided by Square One and WESK.
About Heather Murphy:
Heather Murphy is a brand expert who founded Authentically as a disruption to the traditional marketing agency in 2016. She supports small businesses in standing out in the eruption of social media and content marketing, adapting to thinking about sharing information and remaining relevant and relatable. With a tool-based approach, Authentically has served over 100 clients throughout Canada to move products from a provincial to a national stage, increase annual revenues by over 300%, and to launch dozens of vibrant business. In year one, these revolutionary ideas and successes were recognized by the Forbes Coaches Council and in the Saskatchewan Legislature.
Heather’s no-nonsense approach to online marketing helps her clients make deeper connections with their prospects and build sales. Mapping out plans, creating lead generation offers, and designing social media strategies are part of how she leads others to generate greater online results. Heather knows websites are not online brochures—they are online tools. As with any other business tool, it needs to work for the operator. Heather will show participants how to get websites working like the most valuable employee in their organizations.