On November 15, Join WESK and four local marketing experts for five fun and interactive workshops! During Marketing Madness, you’ll hear from some leading marketers and learn how to directly apply your new knowledge in your business!
9:00am -10.30am: What has Your Brand Done for you Lately?
with Tara Osipoff of Ayden Creative Inc.
Branding is a key element of business and should be treated as such. Often times, branding may be an afterthought (location, products, services, and strategies are thought through first). Successful branding will work for you, if you make it a priority. Learn how to easily invest in your brand through daily practices and creating processes.
10:30am – 12:00pm: Turn Heads: Making a Brand Impact on a Budget
with Heather Murphy of Authentically Branding & Design
Small business owners know that budget is king. So how do you get the attention of your prospects when your budget is tight? Learn actionable strategies to create a brand that communicates your message with gusto with Heather from Authentically so you don’t have to spend as much time, money or energy in your marketing. If you are ready to get noticed, be bold and have a conversation with your ideal clients, then join us for “Turn Heads”!
12:00pm: LUNCH (included in ticket price)
1:00pm – 2:30pm: How your Profit Model Affects your Marketing & Branding Decisions
with Nick Kochar of Refresh Inc.
Branding is about being clear on your story. Marketing is about letting as many people know about your story. However, are you making the best choices to maximize your profitability? Let’s find out!
2:30pm – 4:00pm: Your Marketing Tech Stack: What Tools Do You Need?
with Brandi Good of BLG Business
It’s impossible to do business these days without utilizing some sort of technology. At the very least you have an email address and a website, but if you’re doing online marketing then you could also be dealing with social media, email campaigns, video editing, graphic design, sales funnels, and more.
If you’re doing your own marketing the number of tools and online services can be overwhelming, and the prices are all over the map. You need to put together a set of tools that:
- Work for your business
- Work for your budget
- Work with each other
Let’s look at the kinds of tools you could be using and check out some examples from each category.
WESK Member Early Bird: $25 (Deadline: November 6 @ 5pm)
General Admission: $60
WESK Members: $45 (after November 6 @ 5pm)
Lunch included in ticket price. Registration Deadline: November 13th @ 5:00pm.