Video isn’t a magic bullet but— if you aim well—it can help you hit key marketing targets. Remember, you don’t have to spend a lot on video but sometimes a cheaply produced video can do more harm than good.
The key to making a great video is to ensure that it aligns with your branding and marketing goals:
- Does it align with your brand?
- Does it clearly convey your value proposition?
- Is it differentiated from your competitors?
- Is there a clear message that will resonate with your Ideal Customer?
Presenter: Stephen Hall, Creative Consultant, Stephen Hall Creative
Stephen Hall graduated from Carleton University in 1987 with a degree in Industrial Design.
Stephen spent 13 years in the science centre community designing interactive exhibits and public presentations. In 1989 he was appointed Executive Director of the Saskatchewan Science Centre—a post he held for 3 years. In that time Stephen oversaw the construction and grand opening of the Kramer IMAX Theatre.
In 1992 Stephen left the Saskatchewan Science Centre to launch Platypus Productions. He spent the next 18 years as a writer and television director, creating and/or directing TV shows for CBC (Utopia Cafe, Street Cents), HGTV (Designer Guys) and W network(Smart Woman Survival Guide).
In 2008 Stephen accepted a position as a Creative Director with Brown Communications Group in Regina where his clients included SaskPower, SaskTel, The Global Transportation Hub and Saskatchewan Health.
In 2016 Stephen left Brown to launch Stephen Hall Creative (SHC) and began consulting on brand and communication strategy, particularly as they relate to screen-based production. Recent SHC clients include: GMS Health Insurance; SaskTel, SGI, Saskatchewan Trade & Export Development, Foster Families of Saskatchewan and 22 Fresh.