To some, the words brand and logo are interchangeable. While your company or organization’s logo is an integral part of your brand, your brand actually extends far beyond that visual representation and right into the day-to-day interactions between your company and your customers. In short: a brand is the promise you make to your customer of what they can expect to experience from your products and services. Your brand also fuels your mission, tagline and core messaging, which in turn feeds your web copy, marketing, print collateral and more. This presentation will discuss brand strategy and developing your brand.