Brand Storytelling and Creating an Audience
Online | October 1, 2020 | 3:00 – 5:00 pm
Learn how to apply the fundamentals of storytelling and their brand counterparts to your business strategy. Telling a story is the only effective way to connect your brand with consumers. Don’t fall into the trap of posting to social media as one-way dialogue or merely broadcasting promotions. Create compelling stories that hook your audience.
Nykea Behiel, Director of Marketing at Rock & Bloom
Nykea Behiel is the Director of Marketing at Rock & Bloom, a brand-centric creative agency. As a brand storyteller and marketer, she specializes in writing, leadership and content creation, always with a focus on creativity. Nykea creates full-scale marketing strategies for businesses across many verticals. From creative brief through to measurable results, her role requires constant innovation, creativity and business acumen. Nykea has spoken at events locally and internationally. Finding the story in a brand, a movement, a life, is her passion.