Kevin Hayes

Director of Strategic Business Innovation, Phoenix Group

Kevin is a veteran in the world of digital and media strategy with an impressive 25 years of experience. A leader in innovation and technology, he has developed business-focused strategies on both the client and agency side of the table and delivered business results for the Ministry of Trade and Export Development, Tourism Saskatchewan, Conexus Credit Union, Global Ag Risk Solutions and others.

As our former Media Director, he is also an expert in data and analytics. Kevin builds and maintains relationships with new and existing clients. He has a knack for not only understanding their businesses, but for thoughtfully finding areas where they could improve, and then developing and implementing new technology solutions to help lead them to success.

Giving back to the community matters to Kevin. He gives his time and talent to the Rotary Club, Progress Club and founded Data for Good YQR. In addition, he is published on

Areas I can help with:

  • Digital marketing
  • Analytics

About Phoenix Group:

We’re an agency of strategic, creative, and technology problem-solvers, helping our clients thrive against Goliaths. We do that with a full-service team. Our clients get results in one place from creative, tech and media.