Meet the Chairs: Janet Lee

Janet Lee, President, The Story Co.

Janet Lee has over 20 years’ experience as a brand and marketing strategist with a passion for helping businesses grow by connecting them with their brand story in a powerfully, strategic way. Janet believes your story is what make you irresistible to your community and is your most valuable differentiator.

Janet is also a certified corporate and personal brand consultant helping executives and teams understand that living with purpose and leading with purpose increases individual and team engagement and is the lynchpin for acquiring and retaining the right talent. She started her company The Story Co in 2014, and prior to that, was the founder of Imagine Marketing Inc for 10 years. Her first business was Starstruck Enterprises Inc. An award-winning manufacturer, exporter, and retailer of women’s clothing sold to 320 stores in the United States and 120 stores across Canada.

Janet has been featured in Canada Business, is a past recipient of the Saskatchewan Dream Award, Firstbrook Casey Scholarship, and one of Canada’s top 100 influential Women in Sport. Janet has served as a Director of the Canadian Apparel Federation, President of the Saskatchewan Apparel and Textile Federation, AVP of Sport for the Canada Games and held numerous other volunteer roles.The common thread that ties together her body of work is her unwavering dedication to making success possible for others and understanding that success demands courage, tenacity, stamina, and heaps of good humour. She is an incurable optimist.