Brand Awareness: What You Need to Know

Guest post by: Industry West Staff Industry West caught up with Naqsh (Nick) Kochar, from Refresh, a multi-disciplinary strategy firm headquartered in Saskatoon, to talk about brand awareness. We sat him down to talk about brand awareness, what it is, and why you need it. Here’s the Scoop Q1: “So, what is brand awareness?” A: “Simply put, […]

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Does Your Website Need a Blog?

Guest post by Ashleigh Mattern, co-owner of Vireo Creative. Should your website have a blog? While the majority of marketers are going to tell you that yes, absolutely, your business needs a blog, my answer is more nuanced. If you’re not sure you need a blog post, my first question for you will be:  Do […]

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Strategizing 2020

Guest post by Danielle Hammond, Marketing Manager at The Social School Strategies, goals, objectives and tactics are constantly changing and evolving in marketing. With the rise of digital and social media, it is nearly impossible to predict where the industry is headed. In creating Social School’s 2020 marketing strategy, we took a different approach to yearly […]

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How your data can (and should) drive your website redesign

Guest post by Pam Marriott, Marketing Manager of Digital Platforms, Directwest.   So you’ve built a website, set up your Google Analytics account, and left it alone for a couple of years. Whether your marketing strategy has changed, your design is outdated, or it’s just not generating results, industry experts tend to agree that websites […]

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Want to grow your business? Tell a better story.

Guest post by Janet Lee, President at The Story Co. We have all heard that our brains now have the attention span of a goldfish – exactly 6 seconds. Which is down considerably from 100 years ago when our attention span was closer to 20 minutes. And you have to wonder how short 6 seconds […]

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5 Steps to Promote Your Small Business On Social Media

Guest post by Tara Wilkins, Director of Marketing and Sales at Camp Tech When it comes to social media, do you feel like you’re treading water and going nowhere? Welcome to the club. Most small businesses feel this way at some point. Social media is a noisy place and it’s hard to know if what you’re […]

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5 Ways Small Businesses Can Use Instagram Stories

Guest post by Tara Wilkins, Director of Marketing and Sales at Camp Tech One of the benefits of social media is that it levels the playing field for small businesses. Whether you’re a team of 2 or a team of 100, every social media account is equal, at least at the beginning. Out of all […]

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Crafting Great Web Content

People visit your website to find your content. As much as a beautiful design helps improve your image, the content is the most important part of a site. Plus, great content boosts SEO so that you can rank higher in search results. Help your audience find your page and get what they want by following […]

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Cultivating Digital Resiliency: Is Your Website Crisis-Ready?

If a critical team member were incapacitated tomorrow, could your digital ecosystem still function? What if your digital marketing agency were to fold? Your website and online presence should be prepared for emergencies. Here’s what you need to know to create resiliency that can help you weather any storm. Check Your Content Management System Does […]

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