Technology

How your data can (and should) drive your website redesign

Guest post by Pam Marriott, Marketing Manager of Digital Platforms, Directwest.   So you’ve built a website, set up your Google Analytics account, and left it alone for a couple of years. Whether your marketing strategy has changed, your design is outdated, or it’s just not generating results, industry experts tend to agree that websites […]

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IT Planning for Small Businesses – Why you need an IT Plan

Guest post by Tanya Lung, Partner at Dyad Solutions.  Does your business need an IT plan? The answer is yes if your business relies on having a functioning website or the ability to share information and files with colleagues and customers. There are a few different types of IT plans out there – but as […]

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Crafting Great Web Content

People visit your website to find your content. As much as a beautiful design helps improve your image, the content is the most important part of a site. Plus, great content boosts SEO so that you can rank higher in search results. Help your audience find your page and get what they want by following […]

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Cultivating Digital Resiliency: Is Your Website Crisis-Ready?

If a critical team member were incapacitated tomorrow, could your digital ecosystem still function? What if your digital marketing agency were to fold? Your website and online presence should be prepared for emergencies. Here’s what you need to know to create resiliency that can help you weather any storm. Check Your Content Management System Does […]

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