About the Business
A boutique floral and event design studio led by Janine Proctor. with an artistic approach and an affinity for colour, florence draws inspiration from the subtle hues that exist in nature to create unique and multi-dimensional designs. we create arrangements that are beautiful, organic and wild – while taking cues from the changing seasons and nature around us.
While in season, we source our product from our urban flower farm and through local growers from the surrounding area. we will sometimes be found foraging gently in the wilderness, contributing beautiful and authentic texture to our arrangements. the combination of natural elements and dried foliage helps us to create captivating and textured designs for our clients. we believe in the importance of sustainable and responsible design, and practice methods to minimize our footprint.
Janine calls Saskatoon, Saskatchewan home; where she resides with her husband Lynden, their daughter Hazel and dog Oakley.
Janine Florence Proctor
I first fell in love with flowers, unknowingly at the time, by spending my childhood summers at my grandparents acreage. They had an incredible vegetable garden, a large hoop house, and flowers tucked into every corner of their yard. My sisters, cousins and I would play outside all day amongst its beauty. My grandparents are an inspiration to me – not only because of their green thumbs, but they way that they love each other and care for the world around them. As I grew older, my love for plants and flowers grew stronger. I lived for the summer days when I could sneak to the abandoned house next door and make a bouquet from the unruly perennials growing in the old garden beds. . I feel as though flowers have always been a part of me, part of my identity. They awaken my soul and inspire my days