Pick the brains of some of Saskatchewan’s most successful entrepreneurs.
Join us for January’s Monthly Mentorship Session with Janet Lee, Owner of The Story Co. Janet is a storytelling strategist and founder of Imagine Marketing and The Story Co. She’s worked with over 300 businesses to help them find, shape, and share the story that sets them apart. Her entrepreneurial journey began with Starstruck, a women’s clothing brand she grew from her basement into hundreds of stores across North America. Today, through programs like The StorySchool and her popular Storyline newsletter, Janet empowers purpose-driven leaders to use bold, honest storytelling as a tool for growth and impact.
We’ve adjusted from a topic based mentorship session to the host sharing insights about their personal journey, accomplishments, and how their experience can support and inspire entrepreneurs in the industry, followed by a 30–40-minute question and answer period.
Why Attend?
- Gain insights from an experienced entrepreneur
- Get actionable advice you can apply to your business strategy
- Connect with other women entrepreneurs and build valuable relationships
Meet the Mentor
Janet Lee
Founder
The Story Co.
Janet believes there’s never been a more urgent—and powerful—time to tell your story. Not just
for marketing, but as a strategic tool to scale with clarity, confidence, and purpose.
Her storytelling journey began with Starstruck—a women’s clothing line she grew from her
basement into a brand sold in 320 stores across the U.S. and 125 in Canada. That experience
taught her what every scaling entrepreneur learns fast: your story is your most valuable asset.
And no one can own it but you.
Since then, she’s launched Imagine Marketing and The Story Co., working with over 300
businesses and organizations to help them find, shape, and share the story that sets them apart. In
2021, she created The StorySchool: PurposeBrand for Leaders and Teams, a practical, hands-on
program for purpose-driven entrepreneurs and organizations ready to grow with intention.
She’s also the voice behind the popular Storyline newsletter, where she shares insights on
purpose-driven entrepreneurship, storytelling, and the messy, meaningful work of building
something that lasts.
A strategic thinker with an entrepreneurial heart, Janet helps founders cut through the noise, own
their story, and lead from it—because bold, honest storytelling doesn’t just build better brands. It
builds better businesses. And better businesses build better communities. And that is what the
world needs now.