Your ideas, brand, and innovations are some of your most valuable business assets, but only if they’re protected.
In this practical Know Your Business session, entrepreneurs will gain a clear, accessible understanding of how intellectual property (IP) works and which tools are available to safeguard what they’re building.
Whether you’re developing a new product, shaping your brand identity, or creating original content, knowing the difference between trademarks, copyright, and patents helps you make informed decisions from day one. This session breaks down the essentials so you can protect your business early, confidently, and strategically.
What You’ll Learn
By the end of this session, participants will be able to:
- Identify the ideas, brands, and innovations within their business and understand how to protect them early and effectively.
- Clearly distinguish between trademarks, copyright, and patents, and recognize when and why each tool should be used.
- Understand how investing in intellectual property strengthens a new business from the start, fueling growth, credibility, and long-term value.
Key Takeaways
- Investing in IP is investing in long-term growth, value, and opportunity.
- Your ideas, brand, and innovations are business assets; protect them early.
- Each form of IP serves a distinct purpose. Knowing the difference gives you clarity and leverage.
Meet the Facilitator
Luanne Schlosser
Owner
Lunova Law
Prior to founding LUNOVA LAW, Luanne practiced at a national firm where she advised a diverse group of clients, ranging from start-ups to some of the world’s most recognizable brands and leading technology companies.
Luanne’s experience spans a wide range of industries, including craft beer and spirits, cannabis, sporting goods, fashion, entertainment, cosmetics, footwear, streaming services, the gaming industry, mobile apps, medical devices, farming technology, architectural services, financial services, entertainment and more.
Luanne works with a diverse and knowledgeable network of associates and contractors to meet your company’s needs. Based in Saskatoon, she is able to meet with clients in Canada and beyond, online or in person.
