Scale your marketing with clarity, without losing your voice.
In this session, you’ll learn what needs to be in place before bringing on marketing support, how to create a clear and usable brand voice guide, and how to thoughtfully scale your marketing efforts without losing what makes your voice unique. We’ll also cover how to set confident boundaries so you know exactly what to keep and what to delegate.
Key takeaways include:
- What needs to be fixed or in place before you hire marketing help
- What belongs in a documented brand voice guide so delegation actually works
- A roadmap for scaling your marketing without losing your voice
- Clear boundaries on what you keep vs. what you hand off
Meet the Presenters
Krystal Thorhaug
Co-Founder & Creative Director
Undercover Creators
Krystal Thorhaug is the co-founder and Creative Director of Undercover Creators. With a background in business, marketing, and over a decade of hands-on experience, she helps owner-led businesses stay on-brand, visible, and consistent online. Krystal leads the creative direction behind client content, social media, and brand storytelling, combining creative direction with hands-on campaign management to keep your marketing working for you. From ads and posting to engagement and execution, her work helps businesses maintain a recognizable, professional online presence that feels authentic and unique to them.
Lindsay Fuchs
Co-Founder & Brand Strategist
Undercover Creators
Lindsay Fuchs is the co-founder and Brand Strategist at Undercover Creators. With nearly two decades of experience in operations, communications, and content strategy, she helps businesses scale their marketing without losing their voice or control of their brand. Lindsay specializes in messaging clarity, audience psychology, and helping businesses communicate and delegate with confidence. She is the creator of the 5D Delegation Process™ and Authentic Voice Guide™ frameworks designed to help businesses build stronger marketing foundations before outsourcing or growing their team.
