Franchising can be an appealing pathway into business ownership, but it comes with unique legal obligations, risks, and long‑term commitments.
This session provides a practical introduction to the legal foundations of franchising for entrepreneurs who are considering buying a franchise or want to better understand how franchise relationships work.
Participants will learn what legally defines a franchise, how franchising differs from other business models, and the key documents that govern the relationship between franchisors and franchisees. The session will explore common terms and clauses found in franchise disclosure documents and franchise agreements, highlight potential legal risks, and outline the responsibilities franchisees take on when entering into a franchise system.
Designed for business owners and aspiring entrepreneurs, this session emphasizes plain‑language explanations and real‑world considerations, with a focus on the importance of due diligence and independent legal advice before signing any franchise-related agreements. By the end of the session, participants will be better equipped to assess whether franchising is the right fit for their business goals and to engage more confidently with legal and professional advisors.
Key Takeaways
- Explain what franchising is and how it differs from other business models
- Identify the key legal documents involved in a franchise relationship
- Understand the legal obligations of franchisors and franchisees
- Recognize common legal risks and liabilities associated with franchising
Meet the Presenters
Steven Seiferling
Owner
Seiferling Law
Steve is the Managing Lawyer, and a founding lawyer, of Seiferling Law – a boutique labour and employment law firm based in Saskatoon, SK. Steve is a lawyer whose interests and work are focused in labour and employment law, on the management side, which can include labour relations, collective bargaining, human rights, occupational health and safety, arbitration, negotiation, and court work. Steve is actively involved in the legal community, including the Canadian Bar Association, and performs pro bono work through organizations in Saskatchewan. He is also a lecturer at the University of Saskatchewan in labour law, employment law, and occupational health and safety.
In addition to being a lawyer, Steve is a parent to one son, Preston, who keeps him jumping when he’s not at the office (and sometimes even when he is). Steve is also a gym co-owner – he is one of the owners of Crossfit Iron Society in Regina, and tries to stay active, with Crossfit and other workouts, when he’s not in the office, or busy parenting. Steve also keeps active so he can continue to eat pizza, which is one of his favourite foods. Steve loves to travel, whether the trip takes him to the snowy Rockies in the winter, or to sunny Hawaii.
