Creating a useful website that serves your business is now easier than ever. However, reaching your potential customers is more complicated than it has ever been. In this talk, you will learn how to create a useful website with all the modern best practices for consumer engagement. Plus, you’ll learn a few tricks of the trade when it comes to generating new business and gain knowledge of affordable (and free) tools you can use right now to engage with your current customer base.
Presented By: Kevin Hayes, Director, Strategic Business Innovation at Phoenix Group
Kevin has been working in the online space since 1995, where he built his first business website for his dad’s computer retail business. Since then, Kevin has helped organizations of all sizes grow their organizations and achieve business results, all through the lens of digital practice. From the Saskatchewan Roughriders, the Connexus, to the Calgary Zoo, to Global organizations such as ExxonMobil and General Electric, Kevin has experience in digital marketing as it pertains to customer acquisition and retention, employee engagement, and brand building.