Home ResourcesDigging Deeper: Exploring Brand Foundations

Digging Deeper: Exploring Brand Foundations

By the end of this presentation, attendees should have a better understanding of the fundamental elements of building a
successful brand and be equipped with practical tips and strategies for creating a strong brand foundation.

  • Define the key components of a brand, including brand identity, brand positioning, and brand voice.
  • Understand the importance of establishing a clear brand purpose and how it can drive brand loyalty.
  • Identify your target audience and learn how to tailor your brand messaging to speak directly to them.
  • Discover strategies for creating a strategic brand identity, including choosing a brand name, developing a visual brand identity,
    and creating a brand personality.
  • Learn how to measure the success of your brand through key performance indicators (KPIs) and customer feedback.

Presented By:Jennifer Fabrik

Jennifer Fabrik is a seasoned marketing and brand strategist based in Saskatchewan, Canada, with almost 10 years of
experience working with regional and national brands across the country. Her passion for sound strategy and keen
understanding of human psychology, fueled by her academic background, allow her to take a unique, deliberate, and strategic
approach to brand development.
Throughout her career, Jennifer has helped businesses and organizations of all sizes establish strong, memorable brand
foundations. Her expertise includes brand identity development, brand positioning, messaging strategy, and marketing planning.
Jennifer is an engaging and insightful young speaker with a passion for helping others dig a little deeper.

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