Home Resources“Insuring” Your Success: Key Considerations for Protecting Your Business

“Insuring” Your Success: Key Considerations for Protecting Your Business

The presentation “Insuring Your Success: Key Considerations for Protecting Your Business for Women Entrepreneurs” covers various aspects of insurance, such as risk management, business continuity, asset protection, liability coverage, and employee benefits. The presentation aims to help women entrepreneurs understand the significance of insurance in mitigating risks, ensuring financial security, complying with legal requirements, and enhancing business credibility. By offering real-life examples and success stories, the presentation emphasizes the positive impact of insurance on women-owned businesses. Ultimately, the goal is to equip women entrepreneurs with the knowledge needed to tailor insurance plans to their specific business needs, attract funding and opportunities, and separate personal and business finances effectively.


Presented By: Sarah Johnston

Sarah’s a strategic leader with 20+ years of experience. She’s owner and CEO of Johnston Insurance Brokers and founder of Atlas York Consulting. She’s held various senior leadership roles such as SVP, Marketing & Business Development at Knight Archer Insurance, VP, Sales & Marketing with GMS, and Manager, Individual Product & Sales for Sask Blue Cross. Sarah holds a B.Comm degree in HR, the Chartered Professionals in Human Resources (CPHR), Canadian Accredited Insurance Broker (CAIB) and Compensation Management Specialist (CMS) designations.

As Chair of the Insurance Brokers Association of Saskatchewan Board of Directors, Sarah holds the distinction of being the youngest chair in the associations 71 year history. She’s Past Chair of Canadian Pension and Benefits Institute (CPBI) and sits on the CPHR Board of Directors. Sarah received the CPBI Volunteer of the Year award, was named one of Insurance Business Canada’s Elite Women in Business, has been nominated for the FCPHR, the highest & most prestigious HR designation in Canada. She mentors, volunteers, travels, and spends time with friends & family -her husband Steven & 2 children, Atlas (3yr) & Elle (11mos) in her free time.

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