This workbook has been created by Wow Factor Media to provide you with the guidance and steps to create a simple marketing plan!
This workbook includes the following topics:
- Defining your brand identity and UVP.
- Defining your target market and customer personas.
- Defining your competition.
- Defining your goals and KPIs.
- Creating your pricing strategy.
- Mapping your customers buying journey.
- Mapping your distribution journey.
- Creating your marketing execution plan.
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