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Business Plan Basics

The number one starting point for any business small or large should be a business plan.

This beginner’s workshop will show you how to build the perfect business plan, and teach you the need-to-knows of market research, marketing, financials, and more. If you are an aspiring entrepreneur with a specific business idea, or if you have been operating your business for a few years but have not yet written a business plan, this workshop is for you!

At the end of this workshop, you will be able to:

  • Identify the components of a good business plan that will help you move forward with confidence
  • Use the tools available to conduct informative market research
  • Explain why a business plan is important

As part of this interactive workshop, we will be providing you with downloadable business planning templates and tools to guide you through the process.


Presented by: Cara Cote, Business Advisor, WESK

Cara joined the WESK team as a business advisor in June 2020. She is a serial entrepreneur, having owned and operated multiple businesses since 2001. Her role includes working with entrepreneurs at all stages of development and connecting them with the resources they need to thrive. She believes in being kind, honest, and helpful in all aspects of her life, and loves helping WESK members put their big ideas to life.When Cara isn’t busy advising clients, she enjoys spending time with her husband, two kids and her dog, volunteering as a producer of Saskatoon Maker Faire, and volunteering as a mentor with Futurepreneur Canada (for 10 years and counting!). Cara’s hobbies include golfing, BMX racing, and pretending she isn’t cold in the winter. Something you may not know about Cara – she is a past President of the Canadian Federation of Business and Professional Women.

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