Defining what brand really means and why it is so important to the success of your business.
Tara is the CEO and founder of Regina marketing agency, Ayden Creative as well as the VP of Client Sucess at international agency, Cult Collective. In Tara’s life she wears many hats: she is a leader, a teammate, a teacher, a student, a marketer, a strategist, and the list could go on. No matter what hat she is wearing, she approaches everything with a human-first mindset. This means operating from a place of empathy that allows her to understand why we do the things we do. Whether it is understanding staff or clients, having the ability to put herself in someone else’s shoes has been her greatest strength to date. Tara seeks to inspire and push brands to drive their business with their purpose first and product second. This takes brands from good to great.