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Business Plan Basics

The number one starting point for any business small or large should be a business plan.

This beginner’s workshop will show you how to build the perfect business plan, and teach you the need-to-knows of market research, marketing, financials, and more. If you are an aspiring entrepreneur with a specific business idea, or if you have been operating your business for a few years but have not yet written a business plan, this workshop is for you!

At the end of this workshop, you will be able to:

Identify the components of a good business plan that will help you move forward with confidence
Use the tools available to conduct informative market research
Explain why a business plan is important

As part of this interactive workshop, we will be providing you with downloadable business planning templates and tools to guide you through the process.

Presentation Resources

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Presented By: Lori Jestin-Knaus & Heather Blouin

Lori Jestin-Knaus, Regional Manager North, WESK

As the regional manager for Saskatchewan’s northern region, Lori is focused on empowering women entrepreneurs to achieve their business goals through WESK’s advisory services and programs. Lori leads and supports WESK’s team of business and lending advisors, as well as leads and develops specific entrepreneurial WESK programs and projects. Since joining WESK in 2013, Lori has been honored to work with many of the amazing women entrepreneurs throughout Saskatchewan.

Lori is a former business owner and her background also includes gaming, telecommunications and event management. Lori holds a Master of Business Administration with a specialization in Community Economic Development from Cape Breton University and a Bachelor of Arts and Science in Anthropology from the University of Saskatchewan.

Lori lives in Saskatoon with her husband and two sons. She enjoys spending time with her family and friends in her backyard or at the lake. Lori is an avid gardener, reader and foodie. Lori admits to reading cookbooks as one of her hobbies.

Heather Blouin, Regional Manager South, WESK

As the regional manager for Saskatchewan’s southern region, Heather is proud to support women entrepreneurs achieve success through providing business advising and WESK programming. Heather leads and supports WESK’s team of business advisors in the southern region and is also involved in program development. She joined the WESK team in 2020 and looks forward to being a part of Saskatchewan’s amazing network of women entrepreneurs.

Heather’s background includes municipal government, private, public, non-profit and self-employment experience. She holds a Bachelor of Business Administration from the University of Regina, achieved her Master of Arts in Tourism Management from Royal Roads University iand recently completed her Certificate of Adult Education from the Canadian College of Educators.

Heather lives in Regina with her two dogs. She enjoys spending time outdoors camping, fishing, hiking, snowboarding and curling up in her hammock with a good book. Heather is an avid traveler, enjoys trying new local restaurants, and can be found knitting blankets and socks during the winter.

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