In this one-hour webinar you will focus on what digital advertising is and why is it important. Jenna and Paula will guide you through the difference between all social platforms and how to get started. You’ll walk away with a better understanding of how to navigate organic vs paid advertising and how to calculate ROI. Finally, you’ll get the rundown on important social trends for 2022!
Presented By: Jenna Gaube & Paula Lichtenwald, Directwest
Jenna grew up in Regina and moved to Saskatoon for a couple of years before returning home to Regina. She has over 15 years of marketing experience, having worked for private marketing agencies, done promotional branding and working for Directwest. Outside of work Jenna has a small business for holistic healing.
aula brings 10 years of marketing experience to the table. She grew up in Regina, but currently resides in Saskatoon. She has worked in various industries in the not for profit world.
This webinar is part of the monthly Business Growth Luncheon Series, offered in partnership with Economic Development Regina and the NSBA, and sponsored by Peter Lucas Project Management. Due to COVID-19, the luncheon series will be offered as a webinar series until further notice.
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