Community-Based Marketing
Starting out your entrepreneurship journey comes with many hats. Owner, Operator, Employer, Head of Sales, Accountant and Marketer. It’s a well known fact that marketing is one of the most…
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Resources
Whether you’re seeking information on how to start a business, looking for financing for women entrepreneurs, or are wondering “how do I write a business plan?”, we’re here to provide guidance and point you in the right direction.
Education
Looking for educational opportunities to help you bring your idea to fruition? Check out these helpful organizations below. Organization Resource Webpage About Hill & Levene Schools of Business Undergraduate and…
Marketing Plan Overview Worksheet
Looking for an easy way to get started on your business’ marketing plan? We’ve created a short worksheet to help you identify some key marketing components of your business. Download…
Your Brand is More Than a Logo (March Marketing Madness)
What is a rebrand? We hear this term all the time, and sometimes, it’s subtle that only the keenest of consumers notice, but other times, it’s reshaping the entire operation of your business.
How to Work with a Social Media Influencer
Guest post by Ashleigh Mattern Co-owner of Vireo Creative Getting the right people to post about your products or services online can have a big impact on your marketing campaign,…
A Business Magnet Web Presence (March Marketing Madness)
What is a rebrand? We hear this term all the time, and sometimes, it’s subtle that only the keenest of consumers notice, but other times, it’s reshaping the entire operation of your business.
Set your goal, then MARKET LIKE MAD (March Marketing Madness)
What is a rebrand? We hear this term all the time, and sometimes, it’s subtle that only the keenest of consumers notice, but other times, it’s reshaping the entire operation of your business.
The Year of Being Social
‘Social distancing’ –the first term used to describe the necessary space between us to curb COVID-19 transmission. We’ve been locked down and physically distanced for a long time so proposing…
Webinar: Rebranding – How to know When it’s Time and What to Expect
What is a rebrand? We hear this term all the time, and sometimes, it’s subtle that only the keenest of consumers notice, but other times, it’s reshaping the entire operation of your business.
Purpose Branding and Content Marketing
This workshop will focus on highlighting purpose through content marketing, including content creation methods and community management best practices.
Brand Awareness: What You Need to Know
Industry West caught up with Naqsh (Nick) Kochar, from Refresh, a multi-disciplinary strategy firm headquartered in Saskatoon, to talk about brand awareness. We sat him down to talk about brand awareness, what…
Don’t Use That Tone of Voice With Me!
You know all about your business, but who is it? Join us to determine your brand voice and tone, and how to best communicate with your audience. Leave this 1-hour free webinar to with attributes to put toward your company and how best to influence your target demographic.
Using Video to Sell Your Brand and Sell for Your Brand
In our digital world, the amount of content being produced is increasing at an alarming rate. People are now bombarded with more content than they can consume but the requirement for brands to be digital has never been more important.
Content Calendars 101
From batch shooting to filling your content buckets, this workshop will give you the tools you need to create your social media content calendar effectively.
Thrive as PurposeBrand – What it Means to Let Purpose Drive Your Business
Join Janet Lee as she shares her framework and actionable steps to help you build a powerful, sustainable and profitable PurposeBrand.
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